Illustrative design example
Northlight Dental
Designed around family dentistry customers, with a clear “Book an appointment” action. This is a fictional business, with illustrative photography and claims.
Scroll inside to see the full design.
The dentist you
stop putting off.
Same-week appointments, a price in writing before any treatment, and a team that will explain it twice if you want them to.

Sixty minutes. Nothing you didn't agree to.
Northlight: You're booked for Tue 15, 9:30 am with Mara Lindqvist. Park in the lot behind the building; the door code is on the next text. Reply R to reschedule, free until Monday.
northlight.fyneta.com/visit/4471
Your first visitThree people. One plan.
No price list. Every price in writing.
No two mouths are the same, so there is no price list. Every treatment is quoted in writing, with your insurance estimate beside it, before anything starts.
The plan, on the screen
Nervous? Most of our patients were.
Same-day emergencies — Seen today if it hurts.
What the first visit was like.
“Booked online on Sunday night, seen Tuesday morning. They showed me the x-ray, told me the price, and the filling took twenty minutes.”
J. Okonkwo · First visit · Tue★★★★★“I hadn't been to a dentist in six years. Nobody lectured me. The plan was three visits and I knew the price of each before I left.”
S. Brennan · New patient · Sat★★★★★“My daughter asked when she could go back. To the dentist. I don't know what they did, but it worked.”
P. Haddad · Children's checkup★★★★★The dentist you
stop putting off.
Same-week appointments, a price in writing before any treatment, and a team that will explain it twice if you want them to.
Sixty minutes. Nothing you didn't agree to.
Northlight: You're booked for Tue 15, 9:30 am with Mara Lindqvist. Park in the lot behind the building; the door code is on the next text. Reply R to reschedule, free until Monday.
northlight.fyneta.com/visit/4471
Your first visitThree people. One plan.
No price list. Every price in writing.
For the nervousNervous? Most of our patients were.
Numbing gel before any needle · Headphones, a blanket, a hand to squeeze · Raise a hand and we stop“Booked online on Sunday night, seen Tuesday morning. They showed me the x-ray, told me the price, and the filling took twenty minutes.”
J. Okonkwo · First visit · Tue★★★★★“I hadn't been to a dentist in six years. Nobody lectured me. The plan was three visits and I knew the price of each before I left.”
S. Brennan · New patient · Sat★★★★★Your website will be designed for your business, your customers and your content.