Back to design examples
The conference room
Business formationHow a matter runs The conference roomPractice areas What it costs Who you'll work with Before you call Still deciding?
Illustrative design example
Alder & Quill
Designed around law practice customers, with a clear “Book a first meeting” action. This is a fictional business, with illustrative photography and claims.
Scroll inside to see the full design.
Counsel · Litigation · PlanningSerious matters,
Serious matters,
handled calmly.
A small firm for families and the businesses they run: wills, agreements, disputes and the questions in between, with a first meeting that costs nothing.
Book a first meeting What it costs
18 yrsIn practice3Partners who answer their own phone1 letterScope, fee and timeline, before work0Surprise invoices
Alder & QuillEngagement letter · page 1 of 1
- Scope
- Set out in full
- Fee
- Agreed before work
- Timeline
- Dated, and kept
Imogen AlderPartner
Family lawEstate planningBusinessInjuryTaking new clientsFamily lawEstate planningBusinessInjuryTaking new clientsFamily lawEstate planningBusinessInjuryTaking new clients
Start here
It starts with a conversation.
No fee for the first meeting. You leave with a plan, in writing, and no obligation.
Alder & QuillEmail · right after bookingYour first meeting · Tue 10:00 am
You're booked with Imogen Alder on Tuesday at 10:00 am, at the office or by video, your choice. Bring any letters you've received. Reply to this email with anything you'd like us to read first.
A first meeting, free30 minutes · in person or by video
Request a consultationFamilyEstateBusiness
Tue10:00 amWed2:30 pmThu9:00 am
Bring, if you have them- Any letters or notices you've received
- Dates, names and what happened, in your own words
- Anything you've already signed
Book Tue 10:00 am No fee for the first meeting. You leave with a plan, in writing, and no obligation.
The conference roomHow a matter runs
Four steps. No surprises.
- 01Week 1ListenYou tell us what happened. We tell you, plainly, what the law says and what we would do.
- 02Week 1–2Agree the planScope, fee and timeline in one letter. Nothing starts until you sign it.
- 03OngoingDo the workOne lawyer owns your matter. You hear from them before you have to ask.
- 04CloseClose it outEvery document, every filing, back in your hands with a plain summary.
Practice areas
Not sure where yours fits? Ask at the first meeting.What we take on.
01Family lawSteady through hard seasons.
02Estate planningWills, trusts, peace of mind.
03BusinessContracts, formation, disputes.
04InjuryYou heal; we handle the rest.
What it costs
Three ways to pay. Every one in writing first.
Most matters fit a flat fee. Where they can't, we say so before we start, and we never bill in six-minute mysteries.
A written quote before any workA monthly statement in plain wordsNo charge for a quick question
01Flat feeOne price for the whole matterWills, formations, most agreements
02Hourly, cappedAn hourly rate with a ceiling you approveDisputes and negotiations
03RetainerA monthly amount for ongoing counselBusinesses with regular questions
Business formationWho you'll work with
4.9★ · 210 client reviewsOne lawyer owns your matter.
IAImogen AlderPartner · Family & estatesWills, trusts, guardianship
MQMarcus QuillPartner · BusinessFormation, contracts, disputes
DRDana ReyesAssociate · InjuryClaims and negotiation
Before you call
Questions people ask first.
01Is the first meeting really free?Yes. Thirty minutes, no fee, no obligation. You'll leave with our honest read and a written plan if you want one.
02Do I need a lawyer for this?Sometimes not. If a form or a phone call will do, we'll say so and point you to it.
03How long will it take?We give you a timeline in the engagement letter and tell you the moment it changes.
Still deciding?
Tue 10:00first opening this week30 minutes · free · no obligation
Book a first meeting(555) 018-4410
Office hours
Mon–Fri8:30 am – 5:30 pmSatBy appointmentSunClosed
Counsel · Litigation · PlanningSerious matters,
Serious matters,
handled calmly.
A small firm for families and the businesses they run: wills, agreements, disputes and the questions in between, with a first meeting that costs nothing.
A first meeting, free30 minutes · in person or by video
Request a consultationFamilyEstateBusiness
Tue10:00 amWed2:30 pmThu9:00 am
Bring, if you have them- Any letters or notices you've received
- Dates, names and what happened, in your own words
- Anything you've already signed
Book Tue 10:00 am No fee for the first meeting. You leave with a plan, in writing, and no obligation.
Family lawEstate planningBusinessInjuryTaking new clientsFamily lawEstate planningBusinessInjuryTaking new clientsFamily lawEstate planningBusinessInjuryTaking new clients
Four steps. No surprises.
- 01Week 1ListenYou tell us what happened. We tell you, plainly, what the law says and what we would do.
- 02Week 1–2Agree the planScope, fee and timeline in one letter. Nothing starts until you sign it.
- 03OngoingDo the workOne lawyer owns your matter. You hear from them before you have to ask.
- 04CloseClose it outEvery document, every filing, back in your hands with a plain summary.
Alder & QuillEmail · right after bookingYour first meeting · Tue 10:00 am
You're booked with Imogen Alder on Tuesday at 10:00 am, at the office or by video, your choice. Bring any letters you've received. Reply to this email with anything you'd like us to read first.
The conference roomWhat we take on.
01Family lawSteady through hard seasons.
02Estate planningWills, trusts, peace of mind.
03BusinessContracts, formation, disputes.
04InjuryYou heal; we handle the rest.
Three ways to pay. Every one in writing first.
01Flat feeOne price for the whole matterWills, formations, most agreements
02Hourly, cappedAn hourly rate with a ceiling you approveDisputes and negotiations
03RetainerA monthly amount for ongoing counselBusinesses with regular questions
A written quote before any workA monthly statement in plain wordsNo charge for a quick question
One lawyer owns your matter.
IAImogen AlderPartner · Family & estatesWills, trusts, guardianship
MQMarcus QuillPartner · BusinessFormation, contracts, disputes
DRDana ReyesAssociate · InjuryClaims and negotiation
Questions people ask first.
01Is the first meeting really free?Yes. Thirty minutes, no fee, no obligation. You'll leave with our honest read and a written plan if you want one.
02Do I need a lawyer for this?Sometimes not. If a form or a phone call will do, we'll say so and point you to it.
03How long will it take?We give you a timeline in the engagement letter and tell you the moment it changes.
Tue 10:00
first opening this week · 30 minutes · free · no obligation(555) 018-4410 · a person answersOffice hours
Mon–Fri8:30 am – 5:30 pmSatBy appointmentSunClosed
9:41
First openingTue 10:00 amBook a first meeting
Your website will be designed for your business, your customers and your content.